Mastering the Products

 Master Life Insurance, Mutual Funds, and SMART: You must know how each of these products works inside and out, up and down every little detail. Why?, because to be able to teach them, to be able to share the features and benefits, and to motivate people to buy them you must know how each works completely. To recruit the right kind of people you must be able to articulate why joining us and offering the products we do will lead to helping people radically improve their financial lives. The better you know our products the more confident you will be when presenting them. People buy your self confidence about what you’re offering more than anything else, assuming the product actually does what you say it does. In our case our products actually perform like we say they do. If you can’t explain our products simply so people can understand them, so they can see how they will help them get what they want you won’t close a high percentage of people. You would be shocked at how many sales and recruits are missed because our agents don’t know our products well enough. As a result they can’t get recruits and clients to understand how fantastic the products are and how they will help them. The right people the people we should and would like to recruit want to feel like that the products we are offering people they care about will change their life and help them in a significant way. If you can’t articulate how good our products are you will miss countless sale and recruits.