The 60 Second Competition Check

Cut Past The Competition

There's just one last step before you begin building your website. I call this the "60-Second Competition Check." Normally other marketers have this long, complicated process to determine competition, but I don't like that because it just clouds your mind. Plus, what I'm going to teach you in this system will let you cut past the competition anyway. But it's good just to make sure that you're not getting into too much right away.

Simply go to Google.com and type in some of the keywords that are related to your niche. For example, one of the top-selling mountain bikes on Amazon is the Mongoose Impasse. If I wanted to sell that product, I'd first run a Google search to check for competing websites. 

Make sure that on the first couple pages of results, you see "Average Joe" websites. In this example we see mountainbikepros.com and bestnewmountainbikes.com. This a good sign because it means if the average person can rank on page one, so can you. YouTube and random forums are also pretty good signs because they mean that the keyword is not too competitive. Don't worry about Amazon because it's easy to out-rank. As long as there are not a bunch of high-end, corporate websites, then you're good to go.

If we search the "skin tag removal" keyword, we can see that there are a couple big name sites like medicinenet.com and webmd.com, but we also see YouTube and undergroundhealth.com -- not too big of a website there. Four out of the top ten are "Average Joe" sites, so that means that using the techniques in the system, you'll easily be able to replace one of those or even rank higher than some of the big name sites... as long as you follow what I am going to teach you.

What To Avoid

There's a very popular tech gadget called Dre Beats. They're headphones made by Apple that everybody wants. Look what happens if you type in "dre beats review" into Google: 

You get big websites like consumerreports.org, the actual maker site, Digital Trends, PC Mag, lifehacker, CNet, etc. All of the top ten are dominated by very corporate, high-end websites. Unfortunately, nowadays, tech gadgets -- things like digital cameras -- are pretty competitive because of this. It's hard to outrank these crazy, corporate websites. Even page two has a lot of competition. You probably don't want to get too much into that.

So look for "Average Joe" sites. As long as there are a few basic review sites on the top page, you're good to go.

Once you're certain that you have something you can work with, head on to the next lesson where we're going to start building your website.