Fundamental 1: APPOINTMENT SETTING
Master Setting Appointments: If you don’t master setting appointments you will constantly be frustrated because without appointments you can’t recruit anyone or close any sales. No recruits or sales, equals no growth and no income. The better you get at setting appointments assuming you master the remaining fundamentals the faster you will become successful. It’s critical you thoroughly teach every new recruit to set appointments in their hot, warm and cool market. The better your new recruit is at setting appointments the more likely they will actually set them. Fear of not knowing how to set appointments inhibits new recruits from setting them. If they feel prepared and feel they know what they are doing regarding setting appointments the more likely they will set them. People avoid doing anything they feel inept at so the better you train them on how to do it the more likely they will do it. If you want your numbers to really take off make sure not only your new recruits are great at setting appointments but everyone who appears to be serious about building a Primerica business.